Before: A site’s privacy page mentions cookies generally but does not describe Google advertising cookies, personalization choices, or other active vendors. Since publication, the owner has added analytics and an email form.
Review: Inventory the tools and compare the page with Google’s required privacy content and Publisher Policies. Separate Google’s stated disclosures from the site’s other legal obligations, which may require qualified advice.
After: The policy now identifies relevant categories of data use, links to available opt-out choices, and describes the actual form and analytics services. The owner tests the page link from mobile and desktop and verifies the content against live scripts.
Use SiteReadyScore to confirm that the privacy page is public and reachable. The scan cannot validate policy wording or legal compliance; the case study should say what was checked and what remains outside scope.