Write transparent affiliate and sponsorship disclosures

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If a site may earn money from a link, sponsorship, or referral, tell readers clearly and close to the relevant recommendation. Use plain language that explains the relationship. A disclosure should not be hidden in a distant policy page or written so vaguely that readers cannot tell which links are paid. Follow the laws and platform rules that apply to the site; this article is not legal advice.

Separate editorial criteria from commercial relationships. Explain how products were selected, whether the site tested them, and any limitations. Do not claim personal use if no one tested the product. A directory can label a provider as a sponsor while still giving accurate information about the service and explaining that availability or eligibility must be confirmed directly.

Google’s Publisher Policies apply to content monetized with Google ad code, and its policy overview notes that page content can include other ads and outbound links. Review the current Publisher Policies and general AdSense policies overview alongside applicable advertising-disclosure rules. Do not imply Google endorses an affiliate provider.

Example: A “Best Equipment Lenders” page includes a paid referral link. Add a concise notice before or beside the recommendations, identify which links may earn compensation, and explain whether payment affects ranking. Then ensure the description and comparison criteria are accurate.

Use SiteReadyScore to locate high-priority public pages for a disclosure review. It cannot determine whether a relationship exists or assess legal adequacy. Review the business contracts and page wording yourself, and update the disclosure whenever the monetization model changes.

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