AdSense says “navigation issues”: trace the visitor journey

When AdSense reports a navigation issue, inspect how a visitor reaches information rather than merely changing the menu’s appearance. Google’s approval guidance mentions difficult navigation and possible causes such as broken links, redirects, pages behind a login, excessive pop-ups, and unfinished pages. Treat these as examples to investigate; the exact issue in your account remains the best lead.

Choose three journeys that matter to your site: homepage to a core article, category to a listing, and any page to Contact or About. Repeat them on desktop and mobile. Record the starting URL, each tap or click, the expected result, and what happened. Test while logged out, since a visitor or reviewer may not have the same privileges as an administrator.

Example: The menu link “Guides” works on the homepage but disappears from the sticky header after a visitor opens an article. That creates a dead end in one template. Repair the article header or provide a clear alternate route, then test both page types. If a pop-up blocks the menu on a phone, check whether it can be dismissed and whether it obscures key controls.

Use SiteReadyScore to prioritize public URLs that may have access or navigation concerns. For each finding, click through the path yourself, fix only confirmed problems, and repeat the same journey. Save the result with a date so the repair is verifiable.

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