Images and videos should support the page’s task. Provide alt text that describes the meaningful content of an image, captions or transcripts where appropriate, and source or license information when relevant. Do not use a generic stock photo as evidence for an event or product it does not depict. A video embed should have an accurate title and enough surrounding explanation to tell visitors why it belongs on the page.
Example: A tutorial about identifying a broken menu can include a screenshot with the relevant control labeled. Explain what the screenshot shows and avoid exposing account data. A video directory can note the clip’s creator and topic, and remove unavailable or misleading embeds. Google’s Publisher Policies apply to content monetized with Google ad code, including intellectual-property requirements.
Use SiteReadyScore to find public pages for review, then confirm image rights, accessibility, and context manually. A scan cannot verify a media license or whether a video is still available.