Use examples without implying they are customer results

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Examples make abstract advice easier to apply, but readers should know where they came from. Label a made-up scenario “illustrative.” Label a composite scenario as a combination of common patterns. For a real case, get permission, document the facts, and remove private information. Do not invent a score, rejection email, customer quote, or approval outcome.

Example: “Imagine a local directory with 20 similar city pages” is clearly hypothetical. “A publisher increased the SiteReadyScore from 42 to 87 and was approved” is a factual claim that needs evidence, consent, and careful limits. Even if a site was approved after changes, do not claim the scan caused Google’s decision unless you can establish causality.

Google’s AdSense readiness page and Google Search spam policies are sources for policy-related context, not proof of your private case outcomes. Keep citations close to the claim and state your own interpretation separately.

Use SiteReadyScore as the reader’s next action for checking their own public website. Make clear that the examples do not establish a guaranteed approval path. This transparency strengthens trust more than dramatic but unverifiable success claims.

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