Collect questions from support messages, search queries, sales calls, comments, and conversations with people in your audience. Group questions by task and stage. A beginner may need definitions; an experienced reader may need a comparison or troubleshooting path. Create a page only when the question is distinct and you can provide a useful answer.
For each opportunity, record the direct answer, original evidence, source links, example, limitations, and internal pages that support the topic. If two proposed articles answer the same question, combine them or give each a clearly different purpose. Google’s AdSense readiness guide emphasizes content that is unique and relevant to visitors. Google Search’s spam policies caution against scaling low-value pages primarily to manipulate results.
Example: Readers ask “What does low-value content mean?” and “How do I improve a low-value AdSense rejection?” One page can explain the phrase and another can provide a repair workflow, as long as the second offers distinct steps and evidence rather than repeating the first.
Use SiteReadyScore to identify public gaps or weak signals that can inform this map. Turn a finding into an article only when it maps to a real reader question. A score report is a research input, not a content brief by itself.