Navigation labels should help visitors predict the destination. “Articles,” “Funding directory,” and “Contact” are clearer than a row of “More” links. In article text, descriptive anchor wording gives context about what will open. This benefits visitors using screen readers, people scanning quickly, and anyone deciding whether to follow a link.
Audit repeated labels. If every card button says “Read more,” add the item’s topic to the link text or give each card a meaningful heading that programmatically relates to the link. Confirm that the button’s destination matches its words. Avoid labels such as “Guaranteed approval,” “instant funding,” or “fix everything” unless the site can genuinely deliver that result.
Google asks publishers to provide clear, easy-to-use navigation in its AdSense readiness guidance. Its approval guidance lists navigation problems among possible issues. Clear labels are one practical way to make routes understandable; they do not guarantee a review outcome.
Example: A page lists three tools with three “Open” links. Change them to “Open the privacy checker,” “Review the ads.txt guide,” and “Run the SiteReadyScore scan.” The links now distinguish the destination and help visitors choose. Keep anchor text natural; repeating the same keyword-rich link site-wide can look unnatural and is not needed for clarity.
Use SiteReadyScore to review links and reachable pages, then inspect the label-to-destination match yourself. Record any mismatch and test after editing templates or menus.