A credible case study explains the site’s starting condition, the problem observed, the change made, and the result of repeating the same check. It does not imply that one change caused an AdSense decision unless the owner has strong evidence. Record the exact date, page URLs, device or tool used, and the Google account status separately from public-site observations.
Use a consistent format: Context (site type and goal); Observation (what was visible and where); Evidence (URL, screenshot or test steps); Change (specific edit); Retest (same URL and steps); Outcome (what improved); Limits (what cannot be concluded). If an approval occurred later, say that the site was approved after the changes, but do not claim the particular fix guaranteed or caused approval without proof.
Example: “The privacy link was missing from the mobile footer on three templates. We added the link and tested it on a phone and desktop. It now opens the published privacy page from all three templates. The scan’s navigation finding cleared. We cannot attribute the subsequent AdSense decision to this change alone.” That is more credible than “We fixed the footer and got approved.”
Google’s page-readiness guide and site-not-ready guide are useful source links in the case study because they explain the public-facing criteria and account workflow. Include only claims supported by the source and label your interpretation as your own.
Use SiteReadyScore at baseline and retest to create a repeatable public-site checklist. Link to the specific scan tool in the case study so readers can run the same kind of review on their own site; always include the date and limits of the scan.
Case-study source links: Site readiness · Site not ready and review steps